The propaganda machine around data centers is spinning, unsurprisingly given the measured effects on rates, NIMBY-ism, and a general sense in communities these great beasts are slouching into their neighborhoods in ways they don't condone.

Two recent examples:
1/ https://www.bloomberg.com/news/newsletters/2026-01-16/microsoft-and-meta-are-running-commercials-to-sell-data-centers-to-locals
2/ https://www.aboutamazon.com/news/sustainability/data-centers-electricity-bills-grid-power-amazon